Last year's Project Roadblock secured nearly 150 local business sponsors for Project Roadblock PSAs. 'The need for awareness has never been higher, and with the help of local broadcast stations, we'll spread the message of a safe travel season to holiday revelers across the country.'įor two decades, local broadcast TV stations have participated in Project Roadblock by airing Buzzed Driving Prevention PSAs during the six-day period between December 26 and 31, with a special push at 10 p.m.

'Drunk driving fatalities are climbing - in fact, during the holiday seasons from 20, we saw fatalities increase by 8%,' said Acting NHTSA Administrator Ann Carlson. According to the latest data from NHTSA, there were over 13,000 fatalities involving drinking and driving in 2021, which is equivalent to roughly one fatality every 39 minutes. Since 2004, local broadcast TV stations have participated in the initiative by donating their advertising airtime to discourage alcohol-impaired driving during the holiday season.ĭrinking and driving is a serious public safety issue and is on the rise. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Ad Council's 'Buzzed Driving is Drunk Driving' PSA campaign, today announced the 20th annual Project Roadblock initiative. 13, 2023 /PRNewswire/ - The Television Bureau of Advertising (TVB), in partnership with the U.S.

'Buzzed Driving is Drunk Driving' PSA campaign The annual Project Roadblock initiative embarks on 20(th) year of saving lives with

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